As an adult, every day is like Christmas (I’m talking the part where we play Santa and stay up half the night working on making sure every perfect detail is executed magically). And, according to my UPS guy, it’s always Christmas at my house (because I’m addicted to online shopping- minimalism is a work in progress). I never know exactly what I ordered during a semi comatose feeding at 3 am (moms you know what I’m talking about). That said, who doesn’t love getting surprises in the mail? That’s part of what makes subscription boxes so popular. But, with so many to choose from how do you narrow it down? For me, it’s about choosing companies who really care about the products they send out. That’s why I have a short list of favorites (you can check out my pick for couples and for education). I love to shop small and support real families when I can. That’s exactly what you get out of a Growing Roots Box subscription (plus get 10% off a 1, 3, or 6 month subscription with the code “mommyinflats”). 

When I opened my first box, I immediately knew this was made for me. First off, the box was personally curated. Christina from Growing Roots personally reached out to find out my favorite colors and bath salts vs bomb (haven’t jumped on the bath bomb craze quite yet so I appreciated the choice. It felt like the perfect personal touch and got me excited about what was coming.

Each item is from a small shop and the box includes a small brochure introducing each company. I love that my bath salts and laundry soap were made with real ingredients. I have sensitive skin and my nose can’t take artificial fragrances. I didn’t find any of those in my box- just products with essential oils that baby Hey J thought smelled good enough to eat (really, he kept trying to, check out my live unboxing here). 

Another reason I love Growing Roots Box is that not only do they support small businesses with their boxes, but they also donate a book to a child in need with each subscription. Charity is important to me and so is reading. I love that you can support small shops, growing families, and charity all in one place. 

As a mom, I spend a lot of time pampering my kids, sprinkling them and my husband with thoughtful outings and gifts. There’s nothing I enjoy more than the joy on a loved one’s face as they open my gift. Self care is such an important part of being a mom. It’s like the air mask, you’ve got to put it on yourself before you can help anyone else. This is just a little way to pamper you without leaving your home. 

Here’s what came in my box this month- a little something for me, a little for the kids, and a whole lot of fun. Everyone has to clean, Growing Roots Box just made it a little more exciting in my house. 

1. Crystal Lake Soap Laundry Stain Stick

2. Hedgehog Microfiber Dusters

3. Baggu Shopping Tote

4. Abbie’s House– Chore Chart

5. Little Flower Soap Co. Bath Salts

Do you ever wonder why someone would start up a new business in this crazy competitive world? Me too. So, I sat down with Growing Roots creator, Christina Lindberg and we chatted a little about the whys, ifs, and, well, ands, of growing a small business (no pun intended;).

Mommy in Flats: Why did you decide to start a subscription box service? 

Christina: My little sister was expecting last May and it gave me the idea to help new moms. I left my career as a high school counselor when my kids were 1 and 3. Now that they are both in school, I was able to dedicate the time to starting the Growing Roots Box. Using the skills from my counseling and teaching degree + raising 2 kids, I want to support moms that are starting their motherhood journey.

MiFWhy is shopping small important to you? 

Christina: I support small shops because most are moms looking for flexibility to raise their family. I want to support moms through my Growing Roots Box or by purchasing from moms. Also, I love the unique and one-of-a kind items that you can’t find anywhere else.

MiF: Why did you choose literacy as your special charity mission? 

Christina: As a teacher, I know that reading is vital to a great education. I want to help children that don’t have a lot of access to books. Actually, when I started, the first box had books and I may add this option back in the future. 

MiFWhen you began Growing Roots, who did you have in mind? 

Christina: When I started, I had in mind new parents or beginning families, like my little sister. As we’ve grown, the box has been more for toddler to elementary age. In the future, I would like to have options for the different ages (0-2, 3-6,) so that I can provide the right products for the different developmental stages.

Love takes root as we spend more time engaged with one another. That’s just what Growing Roots Subscription Box encourages with carefully curated items your whole family will enjoy and a little self care included just for mom. 

Family Subscription Box: c/o Growing Roots (use the code “mommyinflats” for 10% off your subscription)

Connect with Growing Roots on Facebook and Instagram


  1. Jamie, I love this! What a cute and thoughtful subscription service. The hedgehog duster is SO cute, and I’m going to need a chore chart like that. I love that they give back to the community, too.

  2. What a fun box. I like that there’s something for everyone. When I receive a box I always hear is it for me and it’s usually not, lol. My kids are young enough to like chores so they would be eager to use the board.

  3. I love subscription boxes, they are such a fun way to be introduced to some fun things. I will have to check this one out!

  4. This box sounds awesome! I am loving that hedgehog kids would definitely help with cleaning if I had one of those ?

  5. I love how personal and useful the items in the box are. I also love that the company donates a book to a child in need- I’m a huge proponent of early access to books being the key to literacy, so this gesture means a lot.

  6. Oh wow, this is so great and this would be perfect to mom and kids, Glad that you share this

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